SHOTGUNRoofing vertical · the most vendor-burned buyer in home services
Roofers have heard every pitch. Show them proof.
Storm-chaser marketing made roofing owners allergic to vendor promises. Shotgun resets the call: every claim your side makes is answered out loud in seconds, signed, and delivered as a receipt the owner can verify himself. Credibility, cryptographically.
~2s
lead-flow & stack answers, spoken
100%
of claims signed — the anti-storm-chaser signal
1 season
is the cost of a slow sales cycle. Close now.
Built for a market that stopped believing vendors
CREDIBILITY RESET
Proof beats pitch
The signed receipt lands hardest with the most skeptical buyer. “Here's exactly what we claimed, verify it yourself” is a sentence no storm-chaser can say.
SEASON-AWARE
Fast cycles, no follow-up limbo
Roofing sells on a clock. Shotgun kills the “let me check and circle back” loop that eats storm-season weeks — answers land on the first call.
PRICE DISCIPLINE
List price, held
Owners negotiate hard. Shotgun quotes published pricing and hands discount talk to your rep by hard rule — your AI can't be haggled.
FAQ
Asked by every team selling to roofers
What does one blown roofing call cost?
Roofing deals run $1,800–$7,500 a month and the season is short — a missed storm window is revenue gone for the year. One fumbled first call costs more than a year of the $597 seat. The question isn't Shotgun's price; it's what improvising is already costing you per season.
Roofers distrust tech vendors. Why would an AI help?
Because it's the only pitch element that comes with proof. The receipt is signed and independently verifiable — the exact opposite of the storm-chaser promise. Skepticism is the reason it works, not the obstacle.
What if the owner asks something outside the pack?
Shotgun defers to written follow-up, out loud, and the deferral is logged on the signed receipt — so the follow-up is on the record and actually happens.
How fast can my team go live?
The roofing knowledge pack already exists. Calibrate it to your offer, try to break it, go live — days, not quarters. In this vertical, before the next storm cell matters.